Lead Generation Services for Life Sciences & Bio.
Our Service is focused on Life Sciences and Bio Industries including biotech companies, pharmaceuticals, medical devices, healthcare solutions, and research labs.
Target Market Segmentation:
We Segment the life sciences and bio industry into the following categories to focus outreach:
- Pharmaceutical companies: R&D departments, clinical trials, drug development, CRO and CDMO.
- Biotechnology firms: Innovative biotech startups, large corporations in genomics, proteomics, synthetic biology.
- Medical devices companies: Engineering and sales departments of companies creating diagnostic tools, implants, and wearables.
- Research institutes and universities: Academic labs, life sciences research, and commercialization offices.
- Healthcare providers: Hospitals, clinics, and telemedicine companies looking for partnerships or new technologies.
Value Proposition:
- Industry Expertise: Highly knowledgeable team focused on the complexities and trends within life sciences and biotech industries.
- Data-Driven Targeting: Use of data analytics and AI to identify companies and decision-makers likely to be interested in the clients’ solutions.
- Qualified Meetings: Propelgen doesn’t just book calls; it ensures meetings with decision-makers who are in a position to move forward with partnerships or purchasing.
- Scalability: Can handle lead generation for both startups looking for their first major deals and large corporations needing continuous deal flow.
Cold Calling Strategy:
Propelgen’s cold calling process would focus on:
- Pre-call Research: Each lead is researched thoroughly to ensure relevance (e.g., recent funding rounds, new research initiatives, or product launches).
- Target Decision Makers: The calls focus on engaging with decision-makers such as CTOs, R&D managers, product development leads, or heads of procurement.
- Scripted Outreach with Flexibility: Develop a script that highlights how Propelgen can help, while also allowing flexibility to adapt based on the conversation.
Example of a script:“Hello [Name], I’m [Your Name] from Propelgen. We work with companies in the life sciences industry to help them connect with innovative partners and secure critical meetings that can push their projects forward. I see that [Company] is doing some exciting work with [specific project/technology]. We’d love to explore how we can help you expand your reach or connect with the right partners to drive growth.”
- Follow-up and Persistence: For each cold call, multiple follow-up attempts (email, LinkedIn) will be scheduled to ensure maximum connection probability.
Technology Stack:
Propelgen leverages technology to make the cold calling and lead generation process more efficient:
- CRM (Customer Relationship Management): Use platforms to track leads, manage follow-ups, and monitor the success of campaigns.
- Dialers and Automation: Tools that can automate the dialing process, making it more efficient.
- Email Marketing and Sequencing: Automate follow-up emails with tools with personal touches.
- Lead Scoring: Use data-driven methods to rank leads based on factors like budget, company size, and technology interest.
- Data Providers: Best databases along with LinkedIn Sales Navigator to source contact information and validate it before outreach.
Client Reporting:
We Provide regular reports to clients, detailing:
- Number of cold calls made.
- Number of meetings set.
- Detailed profiles of each lead.
- Feedback from the meetings for quality improvement.
Expertise:
We’ve partnered with leading companies in Clinical Trials, CRO, CDMO, and Innovation Intelligence, who can attest to the significant impact our leads have had on their business growth. With over 500 high-value meetings generated in the past four years, we continue to fuel their sales pipelines and drive measurable results.